Business Tier Agent
EthanAI Competitive Intelligence Agent
Monitors your competitors daily and extracts the signals that matter. Know what they're doing before their own customers notice.
The Problem
Competitive intelligence is essential. Doing it manually is unsustainable.
Everyone agrees that knowing what your competitors are doing matters. Almost nobody does it systematically. The work is tedious, constant, and produces no immediate revenue — so it's always the first thing that gets deprioritized.
The typical approach: someone bookmarks five competitor websites and checks them when they remember. Maybe once a week. They skim the blog, glance at the pricing page, check LinkedIn for new hires. After two weeks, the habit fades. After a month, it's dead.
Meanwhile, your competitor launched a new product tier, hired three enterprise reps, published a case study targeting your best customer segment, and changed their positioning to match a market shift you haven't noticed yet. You find out when your prospect says "we're also looking at [competitor] — they just announced something interesting."
The information was public. It was available. Nobody was watching. That's the gap — not intelligence, but the sustained attention required to collect it.
How It Works
Ethan watches your competitors so you can focus on your customers.
You define who to watch. Papa creates a monitoring profile for each competitor: their website, blog, pricing page, job postings, social accounts, press mentions, review sites, and any public data source. The profile specifies what to track and at what frequency.
Papa scans each source on its configured schedule. Website changes are detected and diffed. New blog posts are captured and summarized. Job postings are tracked for patterns — a burst of hiring in a specific role signals strategic direction. Pricing changes are flagged immediately. Social mentions and review sentiment are aggregated.
Raw changes are classified into actionable signals: new product launch, pricing shift, market repositioning, leadership change, geographic expansion, partnership announcement, or customer acquisition. Papa distinguishes between routine updates and strategic moves that warrant your attention.
Significant signals are compiled into a structured briefing delivered on your schedule — daily digest, real-time alert for high-priority changes, or weekly summary. Each briefing includes the raw evidence, the interpreted signal, and suggested implications for your positioning or sales conversations.
Over time, Papa builds a timeline for each competitor. Isolated signals become visible patterns: a company that's been hiring in Asia for three months is entering that market. A competitor that published four case studies about healthcare in six weeks is targeting that vertical. These patterns surface in monthly trend reports.
The OS Underneath
Intelligence that accumulates, not just collects.
Memory Continuity
Papa remembers every change it has tracked for every competitor since deployment. When a competitor revises their pricing page for the third time in two months, Papa connects all three changes and surfaces the pattern. Without memory, each change looks routine. With memory, it looks like a strategy shift.
Verification Gates
Not every website change is a strategic signal. Papa applies structured classification to separate meaningful moves from routine maintenance. A new team page photo isn't a signal. Three new VP titles on the team page is. The verification layer prevents noise from flooding your briefings.
Fleet Learning
When competitive signals are tracked across multiple deployments, patterns emerge about what types of changes actually predict competitor behavior. Job posting patterns that reliably precede market entries. Pricing page changes that precede product launches. The system learns what to weight heavily and what to deprioritize.
Ready to see what an agent looks like for your workflow?
Tell us who you compete with. We'll show you what Papa sees in their first week of monitoring.
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